Move Signals Strategic Growth for NEXTGEN TV and Enhanced Viewer Experience for Consumers
New York, NY — September 4, 2024 – Run3TV, the premier Smart TV application platform that enables “Smart Broadcasting”– a new generation of broadcast television — will now be led by media industry veterans Michael Collette as Chief Executive Officer and Tom Weiss as Chief Technology Officer.
“We are thrilled to welcome Michael and Tom to the Run3TV team,” said Pat LaPlatney, Co-CEO of Gray Media. “Their expertise and leadership are invaluable as we continue to demonstrate our commitment and momentum in enhancing the television viewing experience. At Gray, we believe in bringing more relevant news, weather, and sports content to consumers, tailored to their preferences. The combination of broadcast and broadband through hybrid television marks a significant step forward in achieving this goal.”
The strategic leadership hires underscore Run3TV’s commitment to innovation and its mission to deliver a superior Smart Broadcasting experience that seamlessly integrates over-the-air and over-the-top streaming content.
Run3TV provides an application framework that enables broadcasters and their developers to efficiently build and deploy standards-compliant apps that run on a wide selection of TV chipsets and operating systems. Today, Run3TV powers nearly 200 applications in broadcast markets throughout the U.S. and the application framework is available on more than 13 million certified NEXTGEN TV sets from Hisense, LG Electronics, Samsung, Sony, and TCL as well as NEXTGEN TV certified upgrade accessory receivers from ADTH and Zinwell.
As Chief Executive Officer, Michael Collette, an established leader in media technology, will guide Run3TV as it expands its footprint in the broadcasting industry.
Collette is a serial CEO for companies specializing in media technology, TV viewing data production and application, as well as Smart TV software. He held leadership positions at Inscape, Dativa, TVScientific, OpenTV, Active Video, Ucentric Systems, and PhyFlex Networks. Collete was awarded a Technical Emmy for Innovation in TV Measurement while at Inscape.
“Our Run3TV platform not only allows broadcasters to extend viewing time and drive streaming video consumption of local content, but it also opens up new opportunities for interactive and addressable advertising. As the industry evolves towards a data-driven landscape, Run3TV is at the forefront, aligning with the new currency movement that emphasizes the integration of unified linear and streaming data,” Collette said.
Run3TV’s application platform offers groundbreaking features that enable broadcasters to enrich the NEXTGEN TV experience. Broadcasters can upgrade the live TV viewing experience with easy “program restart” and can extend the value of broadcast TV with advanced emergency alerts to provide viewers with immediate access to essential information. Run3TV also provides viewers a menu to find their favorite content, whether live broadcasts or on streaming services. This innovation allows for a more interactive, engaging, and modern viewing experience.
Tom Weiss, a visionary in technological advancements, will focus on enhancing Run3TV’s cutting-edge application framework, which enables broadcasters to build applications that run seamlessly on all connected TV devices that have been certified for NEXTGEN TV.
Weiss is a former Chief Data Scientist at Inscape, Dativa, and Marketcast. He is a former CEO of both TV Genius and Genius Digital, and also served as Global Head of the return path business for GFK.
“Run3TV is paving the way for a new business model in broadcast television, one that leverages data to deliver personalized content and enhance viewer engagement. Our goal is to provide broadcasters with the tools they need to connect more deeply with their audiences,” Weiss said.
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About Run3TV: Run3TV is a state-of-the-art broadcast application framework that is transforming the television industry. Developed by broadcast business group Pearl TV and the Pearl Network consortium, Run3TV was spun out as an independent entity in June 2024. By merging over-the-air and over-the-top capabilities for broadcasters, the platform enables interactive applications that enhance viewer engagement and provide advanced data analytics for broadcasters. Run3TV’s investor group include prominent industry leaders Graham Media, Gray Media, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company. This collective investment underscores a shared commitment to elevating the television viewing experience for millions of viewers, nationwide.
Media Contacts
Dave Arland, Arland Communications
dave@arlandcom.com
Phone: (317) 701-0084