New York, NY – October 17, 2024 – Run3TV, the new ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, today announced a partnership with audience measurement firm TVision, the company that measures every second of TV viewing, to provide accurate viewing and attention data from the TVision audience panel.
TVision maintains a panel of approximately 5,000 U.S. households representing more than 14,000 people. TVision measures person-level viewer engagement and attention on a second-by-second basis, providing unique insights into audience behaviors beyond just what channel is on TV.
Run3TV provides an ATSC 3.0 compliant application framework which is used by developers and broadcasters to build and deploy Smart Broadcasting applications. When a consumer tunes to an ATSC 3.0 signal, Smart TVs that have implemented Run3TV receive information in the broadcast signal enable the TV to fetch the associated application designated by the broadcaster. That application, and the Run3TV application framework that it runs in, are loaded into the HTML5 browser on the TV and the TV presents the app to the consumer.
“TVision is a respected and trusted voice in the audience measurement industry. Our focus with TVision is to enrich the data we collect describing TV viewing behavior on Smart TVs with TVision data describing the number and demographics of viewers present in the room and associated attention metrics for broadcast and broadband ads. We plan to use this information to improve broadcasters’ understanding of the audiences they are reaching, to better understand the viewing time ‘lift’ generated by Smart Broadcasting capabilities such as Program Re-Start, and to measure increases in attention metrics from Enhanced TV content applications built by our broadcasters and powered by the underlying Run3TV application,” said Michael Collette, CEO of Run3TV. “We may also want to better understand how NEXTGEN TV broadcasting and its more contemporary features attract and retain younger audiences.”
“The value of using person-level, second-by-second data is to better understand the audience size and demographics of viewers for both streaming and linear programming. Local stations can better position their inventory of available advertising when they have highly accurate co-viewing, demo, and attention metrics that help validate the real engagement levels for their programming,” said TVision CEO Yan Liu.
Run3TV is now available to viewers in some 80 million households, as a key feature of NEXTGEN TV over-the-air broadcasting. Run3TV allows local stations to add new features and capabilities for viewers beyond just linear television, such as Program Re-Start and personalized streamed content from local stations.
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About Run3TV: Run3TV is a state-of-the-art broadcast application framework that is transforming the television industry. Developed by broadcast business group Pearl TV and the Pearl Network consortium, Run3TV was spun out as an independent entity in June 2024. By merging over-the-air and over-the-top capabilities for broadcasters, the platform enables interactive applications that enhance viewer engagement and provide advanced data analytics for broadcasters. Run3TV’s investor group include prominent industry leaders Graham Media, Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company. This collective investment underscores a shared commitment to elevating the television viewing experience for millions of viewers, nationwide. For more information, visit www.RUN3TV.com.
Media Contact:
Dave Arland
Arland Communications
dave@arlandcom.com
(317) 701-0084
About TVision: TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.
Media Contact:
Stephanie Hadley
TVision