Last Update/Effective 21st April 2025

Introduction

ATSC 3.0 Framework Alliance, LLC, and activities under the brand name RUN3TV (“RUN3TV”, “we”, “us”, or “our”) respects the privacy of our users (“user” or “you”). This RUN3TV Website Privacy Policy (this “Privacy Policy”) explains how we collect, use, disclose, and safeguard information that may be used, directly or indirectly, to identify you (“Personal Information”) when you visit any of our websites (e.g., www.run3tv.com), applications (the “Sites”), or interact with us offline. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Sites.

This Privacy Policy applies when we collect or receive Personal Information about you as a controller (i.e., responsible party or similar term under applicable law). RUN3TV’s application and services may be used by businesses (e.g., broadcasters) as our customers. In such cases, RUN3TV acts as a processor or service provider on behalf of our customers using the RUN3TV application or service, and this Privacy Policy would not apply to your Personal Information. Instead, our customers act as controllers of your Personal Information, and their relevant privacy policy would apply to their collection and use of your Personal Information through the RUN3TV application. We recommend that you review any such privacy policy to learn more about the privacy practices applicable to your Personal Information in those scenarios.

Collection of Your Personal Information

We may collect or receive the following Personal information about you:

Contact Information, such as your name, shipping address, email address, and telephone number.
Demographic Information, including age, gender, and information relating to race/ethnicity.
Device Information and Other Unique Identifiers, including device identifier, internet protocol (IP) address, or similar unique identifiers.
Internet or Other Network Activity, including browsing or search history, and information regarding your interactions with our Sites.
Geolocation Data, including information that permits us to determine your general location, such as if you manually provide location information or enable your device to send us precise location information.
Inferences drawn from or created based on any of the information identified in this section.
Aggregated or Deidentified Data derived from the Personal Information listed above.

Providing us with Personal information is voluntary. However, in some circumstances, if you do not provide us with certain Personal Information, we may not be able to fulfill the requested purpose of collection, such as to respond to your queries or request for customer service or to provide the full functionality of our Sites to you. However, unless otherwise specified, not providing your Personal Information will not result in legal or other consequences to you.

Where we aggregate or deidentify your Personal Information, that data is generally not treated as Personal Information under applicable law. We will not take steps to reidentify aggregated or deidentified information about you, except that we may do so to test whether our deidentification procedures comply with applicable law.

Sources of Personal Information

We collect your Personal Information in the following ways, pursuant to applicable law:

Directly from You, such as when you use our Sites, create an account and profile with us; sign up with us to receive marketing communications; or otherwise reach out to us.
Other Sources, including vendors, affiliates, and through tracking technologies. To learn more about our use of cookies and similar tracking technologies, please review the “Cookies and Other Tracking Technologies” section below.

Use of Your Information

We may use your Personal Information to:

Enable you to access the Sites.
Contact you regarding your request for information or other inquiries.
Request feedback and contact you about your use of the Sites.
Notify you of updates to the Sites.
Engage in digital advertising.
Send you newsletters, marketing, or other promotional materials.

Administer, maintain, evaluate, and improve our Sites and services, and to develop new products and services or for other internal business purposes.

Increase the efficiency and operation of the Sites.
Compile anonymous statistical data and analysis for use internally or with third parties.
Monitor and analyze usage and trends to improve your experience with the Sites.
Perform other activities with your consent or as otherwise required or permitted by law.
Assist law enforcement and respond to subpoenas.
Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
Administer, maintain, evaluate, and improve our Sites, or resolve disputes and troubleshoot problems relating to our Sites and services.

‍Disclosures of Your Personal Information

We may disclose your Personal Information as follows:

Affiliates and Business Partners: We may disclose your Personal Information to our affiliates or business partners to provide our products and services to you, in which case we will require those affiliates to honor this Privacy Policy.
Third-Party Service Providers: We may disclose your Personal Information to third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance.
By Law or to Protect Rights: If we believe the release of Personal Information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may disclose your Personal Information to legal, law enforcement, governmental, or judicial authorities as permitted or required by applicable law, rule, or regulation.
Marketing Communications: We may disclose your Personal Information to third parties for marketing purposes, as permitted and in accordance with law.
Sale or Bankruptcy: If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your Personal Information to the successor entity. If we go out of business or enter bankruptcy, your Personal Information would be an asset transferred or acquired by a third party.
Additional Disclosures: From time to time, we disclose your Personal Information to our attorneys, banks, auditors, securities brokers and other professional service providers and advisors in connection with the purposes described above.
Deidentified Personal Information: We may disclose or use aggregated or deidentified data for any lawful purpose. Deidentified information is generally not considered to be Personal Information under applicable laws.
Other Disclosures With Your Consent. We may disclose your Personal Information with your consent to other unaffiliated third parties who are not described elsewhere in this Privacy Policy.

Cookies and Other Tracking Technologies

Every time you come to our Sites, our web server automatically collects information, including, in some instances, Personal Information, through cookies, web beacons, and other similar tracking technologies (collectively “cookies”). Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies help a website remember information about your visit, which can make it easier to visit the Sites again and make the Sites more useful to you. Some cookies are deleted once you close your browser (session cookies), while other cookies are retained even after you close your browser so that you can be recognized when you return to a website (persistent cookies). More information about cookies and how they work is available at www.allaboutcookies.org.

Cookies on our website are generally divided into the following categories:

Cookie Type	Description
Essential Cookies	These are cookies that our Sites needs in order to function and that enable you to move around and use the Sites and features. Without these essential cookies, the Sites will not perform as smoothly for you as we would like it to, and we may not be able to provide the Sites or certain services or features you request. Examples of where these cookies are used include: to determine when you are signed in, to determine when your account has been inactive, and for other troubleshooting and security purposes.
Analytics and Performance Cookies	Analytics and performance cookies provide us with information regarding how visitors navigate and interact with our Sites. Such cookies allow us to understand, for example, more about how many visitors we have to our Sites, how many times they visit us and how many times a user viewed specific pages within our Sites. Among other analytics cookies, we use Google Analytics cookies for these purposes. For more information about Google Analytics, please refer to “How Google Uses Information From Sites or Apps that Use Our Services,” which can be found at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time.

We may use the information collected through cookies and related tracking technologies for the following purposes:

To make our Sites easier to use and generally improve its performance.
To gather metrics about how you interact with our Sites.
For security reasons.
To provide personalized content. For example, we may store user preferences, your default language, device and browser information, and your profile information, which includes the level of your usage of the website so we can identify you across devices and personalize the content you see.

Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Sites. You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.

Third-Party Websites

The Sites may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Sites, any Personal Information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the security and privacy of your Personal Information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices of any third parties, including other sites, services or applications that may be linked to or from the Sites.

Security and Retention of Your Personal Information

We use administrative, technical, and physical security measures to help protect your Personal Information. While we have taken reasonable steps to secure the Personal Information that we hold about you, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. In case there is unauthorized access to or use of your Personal Information, we may notify you of such access or use, including by electronic means if permitted by law.

We will keep your Personal Information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your Personal Information for as long as permitted or required under applicable law.

Children’s Privacy

We do not knowingly collect Personal Information from or market to children under the age of 13. If you become aware of any Personal Information that we have collected from children under age 13, please contact us using the contact information provided below and we will take appropriate steps to remove the records from our systems.

Choices Relating to your Personal Information

User Profile

You may at any time review, change, or delete the Personal Information in your user profile by contacting us using the contact information provided below. Upon your request to delete your Personal Information, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, and/or comply with legal requirements.

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us using the contact information provided below. If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy and will take additional steps, such as obtaining your consent, to the extent required by applicable law. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Sites, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Sites after the date such revised Privacy Policy is posted.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at privacy@Run3TV.com.