The Application Platform For NEXTGEN TV
RUN3TV is an advanced TV Application platform for NEXTGEN TV – the new broadcast TV broadcast viewing experience enabled by the ATSC 3.0 broadcast standard.
NEXTGEN TV IS HERE
Redefining the Local TV Viewing Experience
The new 3.0 standard is a major technology upgrade for broadcasters, including higher resolution video, better quality audio and, with Run3TV, a new ability to re-imagine and re-productize the linear TV viewing experience.
With web-based applications orchestrating hybrid delivery of broadcast TV and OTT video, creatives and business strategists can literally rebuild the local TV viewing experience – and business.
More Fun & Engaging
More Relevant
More Lucrative
consumer benefits
Expanded viewing options, richer media and advanced advertising
For example, when a viewer tunes to the 3.0 feed on an NBC station, their 3.0-enabled Smart TV will display a button onscreen providing the option to Restart the current program from the beginning.
The button they see is a web app provided by NBC that is running on the Run3TV application framework. When clicked, that button tells the framework to tear down the linear broadcast stream, launch the OTT stream and start playback from the beginning.
Program Restart is one example of the many different ways that broadcasters, networks, content providers and advertisers can improve the viewing experience.
Giving Every Consumer The Most Relevant Viewing Experience
Local stations can provide expanded viewing options with on demand news and weather.
Networks can augment their primetime schedule with on-demand access to widen out content delivery for major events, as NBC did with the Summer Olympics.
Sport teams and leagues can expand engagement and viewing time with live statistics and curated content delivered as enhancements to live content.
Advertisers can provide clickable apps to engage with interested consumers or QR codes to improve conversion rates.
business benefits
Addressability and first party data collection
These additional advanced features add new ability to augment the business.
Addressability enables more relevant content and advertising to be delivered to each individual device or group of devices. “Linear Addressability" refers to the replacement of a broadcast ad with an ad selected for certain TVs. For example, Ford may want to deliver ads for trucks, SUVs, or sedans to different groups of viewers. Small retailers may want to run ads only in nearby neighborhoods. There are many ways to improve the value provided to advertisers with addressability.
Addressability can also be used to deliver content. For example, in Los Angeles, different parts of town have very different needs for traffic information. A user-selectable application can show people in the San Fernando Valley what traffic looks like in their area, while viewers on the West Side really care more about the 405, and so forth.
Addressability turns hybrid delivery of broadcast TV and OTT content into a fundamentally new, hybrid medium.
Run3TV enables broadcasters to leverage privacy-compliant first-party data solutions, empowering them to deliver relevant content and advertising with transparency and user control.